Monday, December 11, 2017

Bella Pagan Introduces New Covers!

Editorial Director Bella Pagan introduces a new look for Neal Asher's books, the first of which are coming in 2018. 

Science fiction is full of time travel paradoxes. And I don’t just mean the oops-you-travelled-back-in-time-and-now-you’ve-accidentally-become-your-own-grandmother kind. Or the you-glimpsed-the-future-and-then-you-changed-how-it-unfolded-so-how-could-you-possibly-have-seen-it-in-the-first-place kind. I mean the kind where you design a fictional future, and then one day, as you travel inexorably through time second-by-second, the future arrives. And it doesn’t look anything like how you designed it.
The most obvious examples are the stories with dates in the title – think 1984, or 2001: A Space Odyssey. But there are many more. The year 2015 did not give us the flying cars envisioned in 1989’s Back to the Future. The early 90s did not, thankfully, see the onset of the Eugenics Wars, as envisioned by Star Trek (though I’m still holding out for first contact with the Vulcans on 5th April 2063). And sometimes the opposite happens: the technological wonder that is the Hitchhiker’s Guide to the Galaxy sounds positively antique in the age of the smartphone: ‘a device which looked rather like a largish electronic calculator. This had about a hundred tiny flat press-buttons and a screen about four inches square on which any one of a million ‘pages’ could be summoned at a moment’s notice.’ Hundreds of buttons?! No touch screen?! How can something so visionary go out of date so quickly?
Which brings us back to the paradox of designing the future. It’s a challenge faced not just by writers and filmmakers, but by our own book cover designers. Every literary genre is affected by changing fashions, of course – but few things evolve as fast as SFF covers. Which is why we like to polish them up every few years! Last year we redesigned Douglas Adams’ Trilogy of Five, the year before we jazzed up the ebook covers for Adrian Tchaikovsky’s 10-book Shadows of the Apt series. And now: it’s Neal Asher’s turn.
Over the next couple of years, science fiction giant Neal Asher’s complete backlist will be republished with fantastic new jackets, to reflect the way the future is depicted now – as opposed to how it was depicted when they were first published in the early 2000s, or how it was depicted when they were last re-jacketed eight years ago.
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